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Growth Analyst Africa

Base Remote - Kenya

Live

$94k - $105k · Senior Full-time Posted about 1 month ago 6 min read

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

We believe that the onchain platform is the most important builder platform since the internet (âonlineâ). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized, easy-to-use way.

At Base, we live by our Stay Based values: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundariesâall while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation.

Base is incubated within Coinbase and plans to progressively decentralize in the years ahead. We believe that decentralization is critical to creating an open, global crypto economy that is accessible to everyone.

Base is built on Optimismâs open-source OP Stack. Weâre joining as the second Core Dev team working on the OP Stack to ensure itâs a public good available to everyone; and contributing a portion of sequencer revenue to funding public goods.

Weâre looking for a Growth Analyst for Africa to help tell the story of Africaâs onchain movement. Youâll help us grow Baseâs presence across the continent through content, distribution, and community-led programs that inspire founders and creators to build onchain.

What Youâll Be Doing

1. Content & Distribution

Lead Base Africaâs content engine i.e. curating stories, trends, and moments that showcase African builders and startups.
Create and distribute content across social media channels to grow awareness beyond crypto-native circles.
Work with creators, influencers, and community partners to co-create high-context, platform-native content.
Track and analyze what performs using data to refine tone, frequency, and storytelling formats.
Translate ecosystem wins (builders, projects, launches, partnerships) into compelling narratives and content series.

2. Community & Ecosystem Growth

Identify and activate partnerships across accelerators, VCs, universities, and media outlets.
Support community-driven content initiatives - podcasts, interviews, recap reels, newsletters, or builder spotlight campaigns.
Curate online and IRL moments that bring builders together and generate stories worth sharing.
Amplify Base programs (fellowships, buildathons, launchpads) through storytelling, recaps, and social distribution.

3. Program Support & Ops

Support the entire Africa team in executing founder and builder programs - managing operations, communications, and content rollouts.
Coordinate across marketing, ops, and all Africa regional leads to ensure stories from each program are captured and shared.
Help measure and communicate impact through content dashboards, social metrics, and builder success stories.

What Weâre Looking For

Must-Haves

2â4 years of experience in content or marketing roles - ideally in tech, startups, or creator ecosystems.
Strong understanding of social distribution, you know how to craft posts, videos, and narratives that travel.
A natural storyteller who can turn a builderâs journey into a thread, clip, or case study.
Operationally strong you can move projects from concept to publish fast.
Excited about the intersection of content, community, and onchain innovation in Africa.
Based in Kenya

Nice-to-Haves

Prior experience working in or with early-stage startups, social media agencies, or media outlets.
Familiarity with African tech media, creator networks, and local startup ecosystems (Nigeria, Kenya, Ghana, South Africa).
Comfort working across multiple content formats i.e. short-form, long-form, video, and social-native storytelling.
Experience managing freelancers, agencies, creators, or other media partners.
Experience building your own personal brand.

Why This Role Matters

Africa is telling one of the most important stories in the onchain era ie. young builders, local problems, global innovation.

Your job is to make those stories seen, heard, and felt.
Youâll help shape how the world perceives Africaâs role in the onchain economy through content that travels, connects, and converts curiosity into action.

REQ ID: GBGA03KE

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.

AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com.

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