Ep. 84: Performance TV: Your New Enrollment Channel

About this episode

In this episode of The Application, Allison sits down with Jennifer Lonchar, Co-founder of AmbioEdu, to demystify performance TV. Jennifer explains how this new approach to streaming ads moves beyond brand awareness to become a measurable, personalized, and highly effective tool for driving enrollment outcomes. She shares actionable insights on how to use hyper-specific targeting, from high schools and community colleges to specific demographics and income levels, to reach prospective students and their families where they're most engaged. Learn how to leverage AI to optimize campaigns, measure true impact beyond vanity metrics, and create powerful creative that tells a story instead of just screaming stats.

Join us as we discuss: 

• [2:03] What differentiates performance TV and why streaming ads are still an untapped goldmine
• [11:15] Real examples of performance TV moving the needle for smaller schools
• [16:03] How AI is optimizing personalization opportunities and audience segmentation

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

Guest Name: Lauran Hundshamer Vice President, Marketing & Enrollment , St. Catherine University 

Guest Social: https://www.linkedin.com/in/lauran-hundshamer-rott/

Guest Bio: Lauran Hundshamer is a seasoned marketing and enrollment professional with over two decades of experience in higher education, EdTech, and private business. She joined St. Catherine University in 2022, bringing a proven track record of driving successful integrated marketing campaigns and fostering revenue growth. As a dynamic leader, Lauran excels in crafting and executing data-driven strategies that enhance brand visibility and drive enrollment. Her expertise extends to orchestrating university-wide marketing campaigns across undergraduate, adult undergraduate, and graduate education segments, consistently delivering measurable results.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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