How ByRuby Won Over Charlie Bigham

About this episode

Milly Bagot co-founded ByRuby with a mission to create premium frozen meals that taste like "one of your really good friends - who happens to be a great cook - has filled your freezer for you." What started as a side project at Finn's deli in Chelsea transformed into a standalone business that grew fast and caught the attention of Charlie Bigham.

In this conversation, Milly shares the story of that accelerated their growth, the challenges of balancing profitability and growth, what it's like being part of a much larger organisation now and how By Ruby has helped change the perception of frozen food. She's refreshingly honest about the challenges in retail, the drivers of that early growth, and why she refuses to compromise on quality even when costs are rising.

Listen to discover:

• The journey that took Ruby from Finn's deli to the Charlie Bigham family
• All about the ideas and experiences that sparked the ByRuby concept
• How to 5x your rate of sale in the supermarket
• What her non-negotiables are even in a challenging market
• How she runs her week and plans for success while 'staying sane'
• Where she has her best ideas and makes time for growth

Where to Find ByRuby:

• Buy online at https://byruby.co.uk/
• Also available on Ocado and in independent shops across the UK
• Follow on Instagram for freezer hacks and foodie inspiration at https://www.instagram.com/byrubyfoods/

Connect with Milly on LinkedIn: 
https://www.linkedin.com/in/milly-bagot-83a22517a/

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