How to Successfully Co-Create Content With Employees | Inside VSA, Co-Created Series

About this episode

Want to see how an organisation co-creates authentic content with employees? Go behind the scenes with us at VCA Animal Hospitals.Ally Brown, who leads employer brand at VCA (1,000+ veterinary hospitals across the US and Canada), reveals the strategies and tactics she uses to get busy veterinary professionals creating compelling content - even when they're seeing pets all day.This is your inside look at making employee-generated content actually work.In this episode, you'll learn:• The creative brief approach that treats employees as collaborators, not just subjects• How to make the ask so employees feel special (and actually say yes)• How to generate lots of content formats from a one-day photoshoot• Working around the biggest challenge: time constraints with deskless workers• Why starting with student creators built the perfect foundation• Using AI to craft better questions without losing authenticityReal examples include an 81-year-old veterinary technician sharing career wisdom, rescue stories from house fires, and hyper-targeted video job ads for struggling markets.If you're building an employee-generated content function in-house, this episode gives you the practical playbook.👥 Join Employer Content Club and get the next episode in this series [including bonus content about AI]:Become a founding member and help shape how we build this community. You'll get early access to upcoming events we're planning and be part of the conversation from the start.👉 Sign up at https://www.employercontent.club/co-created---Co-Created Series – How to build authentic content WITH employees, not just about them.Hosted by Chris Le’cand-Harwood (Content Marketing Pod) and Chris Murdoch (Voyse), co-founders of Employer Content Club.Proudly created in partnership with Vouch (the tool Ally uses to make employee content creation frictionless).https://vouchfor.com Subscribe to Employer Content Marketing for more episodes