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Selected role

Senior Creative Copywriter

Consensys CANADA - Remote, UNITED STATES - Remote

Live

$128k - $153k · Senior Full-time Posted 24 days ago 7 min read

Do you have strong opinions about the em dash? Can you find the humor in gas fees? Are memes your native tongue? Can you write funny and/or thoughtful things that will make people like us? If so, read on.

We’re looking for a (checks notes) Senior Creative Copywriter to let loose across our channels — free to be irreverent, get weird, and have fun, all while keeping our corporate objectives and key results somewhere in the background (P&T made us put that in).

Consensys isn’t just another company in crypto. We’re one of the founding organizations in the space; we’re rebuilding the entire financial system on open foundations, and giving people the power to participate in it. Our products — like MetaMask and Linea — reach tens of millions of people. And those people need copy. Good, fresh copy.

Brand, Creative, and Content at Consensys

The award-winning Brand, Creative, and Content team at Consensys makes work that moves the crypto industry forward, ultimately pushing for the adoption of web3 technology. We’re ambitious, using our unique point of view to create standout work that infiltrates crypto culture and changes hearts and minds.

What You’ll Do

As a Senior Creative Copywriter, you will be responsible for concepting, writing, overseeing work, and driving marketing initiatives across Consensys, MetaMask and Linea. Working closely with your creative counterparts in the marketing team and the product design community across Consensys, you’ll raise the bar for the creative quality of our marketing efforts by crafting brand narratives, marketing campaigns, digital experiences, video scripts, content marketing and social media ideas. And to do so, you'll bring with you a wealth of writing experience and be curious, conceptual, creative and intuitive with a deep commitment to creating memorable work that resonates with the highly-nuanced crypto community and breaks through the noise. Your workday might include:

Getting briefed on a new feature launch and concepting creative ways in to market it
Writing a manifesto to ground a creative campaign
Riffing on social content concepts
Proposing a content plan for a new channel
Organizing a kickoff with an external production agency
Penning sensational website or newsletter copy

How You’ll Do It

Conceptualizing, crafting, writing for and directing full-funnel marketing campaigns to create engaging moments for our users
Collaborating with the creative, design, product and marketing teams to deliver experiences that achieve brand and messaging goals
Helping to establish and implement brand tone and voice across our products
Working on new forms of interaction through the novel use of web3 technologies
Thinking strategically and empathetically about user outcomes

We’re looking for someone with

5+ years relevant experience, preferably at an advertising agency or creative shop
Expertise and/or formal education in creative writing and processes of ideation, creation and production
Experience and expertise in creative concepting, storytelling, and humor
Experience working across various media placements, including video, digital, physical and social platforms
A strong portfolio demonstrating their passion for the creative craft through effective marketing campaigns
Knowledge and experience in the tech, finance, blockchain or web3 spaces is desired but not necessary for strong, versatile writers and quick learners

The ideal candidate

Writes punchy, killer copy
Can double-wield humor and wit
Can write a creative manifesto to serve as the heart of a campaign
Can really understand a target audience and write for them
Can riff and thrive in live brainstorming sessions to find great ideas
Can speak fluently to communities like WallStreetBets / crypto degen when needed
Has experience using a range of AI tools
Understands textual, video, digital, physical and social media in all of their many forms
Has brought to market full-funnel campaigns that drove measurable results
Is passionate about creative work and sweats the details
Is driven by curiosity and pursuing new ways to engage
Is a lifelong learner, always honing their craft, pushing for excellence,
Is eager to participate beyond their role with a can-do attitude
Gets excited about web-based and technology experiences
Works well in a fast-paced, agile environment
Is a motivated self-starter who communicates clearly and effectively
Thrives within a cross-discipline team in a remote-first environment

It’s a bonus to have

Experience with creative tools like Adobe Creative Suite and Figma
Experience in website and app design
Experience with remote work tools like Slack, Notion and Google suite
Experience working with agencies and production companies
Knowledge of full-funnel marketing strategies
International experience or experience working with global teams

BUT WAIT

Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, and tell us why your skills belong here. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

ABOUT CONSENSYS

Consensys is the leading blockchain and web3 software company founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum. Since 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem.

Through our product suite, including the MetaMask platform, Infura, Linea, and a number of other products and projects, we have become the trusted collaborator for users, creators, and developers on their path to build and belong in the world they want to see.

Whether building a dapp, an NFT collection, a portfolio, or a better future, the instinct to build is universal. Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on.

Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on.

You’ll get to work on the tools, infrastructure, and apps that scale these platforms to onboard one billion participants and 5 million developers. You’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the top of your game. You’ll join a network of builders that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.

SMALL PRINT

It is a requirement of employment in this position that applicants will be required to submit to background checks including but not limited to employment, education and criminal record checks. Further details will be provided to applicants that successfully meet the criteria for the position as determined by the company in its sole discretion. By submitting an application for employment, you are acknowledging and consenting to this requirement.

The salary range for US-based candidates only will be determined throughout the interview process depending on experience and skills.

US pay range (not including bonus, equity or other benefits)

$128,000—$153,000 USD

In the rapidly evolving Web3 space, we believe that everyone is a builder. This expansive paradigm requires a range of backgrounds, talents, skills, and experiences to influence and shape the future. At Consensys, this diversity fuels our ability to shift control and redefine the realm of possibility. We are committed to ensuring that our technology empowers people and communities with economic and political agency through decentralized technologies. We welcome the range of perspectives and differences and celebrate them. We're excited to see how your unique skills as a builder can contribute to our vision, drive innovation, and help us shape a more inclusive Web3.

Consensys is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Consensys is aware of fraudulent recruitment practices and we encourage all applicants to review our best practices to protect yourself which can be found (https://consensys.io/careers/best-practices-to-avoid-recruitment-fraud/).

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What does a copywriter in web3 do?

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In the context of web3, a copywriter may be responsible for creating content that is intended to be published on decentralized platforms or websites that utilize blockchain technology

This could include writing product descriptions, blog posts, social media posts, and other types of written content

The goal of a copywriter in web3 may be to create compelling, accurate, and engaging content that helps to promote a product, service, or brand on a decentralized platform

This may involve researching the topic or industry, understanding the target audience, and crafting messages that are effective at conveying the desired information or message

In addition to writing content, a copywriter in web3 may also be responsible for editing and proofreading content to ensure that it is error-free and meets the standards of the organization or platform

They may also work closely with designers, developers, and other team members to ensure that the content they produce is effectively integrated into the overall design and functionality of the website or platform.

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What does a copywriter in web3 do?