Role overview
At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds. Meta Reality Labs is looking for a Creative Director to create groundbreaking, culture-defining work across all advertising and marketing touch points. This role will partner with marketers, producers and researchers to develop creative on behalf of Reality Labs brands, ensuring a consistent visual language and identity through all touch points. Our ideal candidate will be a highly strategic thinker with a proven track record for leading efforts to execute across film, experiential marketing, social media, web, out-of-home, and events.The ability to thrive in a fast-paced, iterative, unstructured environment is critical. This person must be comfortable guiding teams, agencies and/or production partners and be willing to roll up their sleeves to do the work when necessary.
Creative Director Responsibilities:
- Oversee the strategy and creative direction of consumer facing Meta Quest
- Further develop the Meta Quest brand
- Manage development of creative executions across all channels that strongly resonate with the local market while maintaining consistency for the brand
- Partner with creative agencies as well as roll up sleeves to develop original breakthrough ideas for a variety of marketing touch-points
- Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, comms planning, organic social and influencer, media
What we're looking for
- 10+ years of experience as a Creative Director, building global consumer brands
- People management experience coaching and developing team members
- Experience developing and managing consumer marketing programs in an integrated marketing environment
- Experience working with data & insights
- Creative Direction experience across the full palette of creative expression: TV, digital, experiential, and ideas that drive earned media
- Communication and presentation skills to build relationships with internal leadership and manage their expectations
- Experience working on and interest in gaming and music projects
- Experience pursuing emerging technologies
- Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, or avatars
- Experience creating work on behalf of technology clients