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Working At Bitso We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace...

Growth Marketing Growth Lead Marketing Lead

$104k - $240k* · Senior Fully remote

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<strong>Company Description<br><br></strong>It all started with an idea at Block in 2013. Initially built to take the...

Marketing Manager Growth Growth Marketing Marketing

$125k - $153k · Senior Fully remote

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Growth Marketing Lead

Bitso MÃ©xico

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$104k - $240k · Senior Full-time Posted about 1 month ago 6 min read

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

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Your mission is to be the creative engine of Bitsoâs growth. You will live and breathe experimentation, focusing on finding and scaling clever, non-obvious ways to drive user acquisition and revenue. You will be responsible for designing and executing high-velocity experiments across the user journey, with a sharp focus on engineering viral loops, launching scrappy guerrilla campaigns, and optimizing revenue-driving tactics. This is a hands-on role for a results-obsessed marketer who loves being in the trenches, testing new ideas, and making a direct impact on the bottom line with lean resources.

Reports To

Marketing Growth Director

Who You Are: A Natural Growth Hacker

A Creative & Scrappy Operator: You have 4+ years of hands-on experience in a growth marketing, user acquisition, or similar role, preferably in FinTech, crypto, or a high-growth B2C tech company.
Bilingual: Proven English and Spanish fluency.
Obsessed with Experimentation: Your default mode is to form a hypothesis, design a test, ship it, and analyze the results. You have a high tolerance for failure and view it as a learning opportunity to iterate toward success.
Viral Loop & Referral Expert: You have proven experience designing, implementing, and optimizing referral programs and viral loops. You understand the mechanics and psychology behind what makes people share.
Revenue-Focused: You donât just acquire users; you acquire valuable users. You instinctively connect your growth initiatives to key business metrics like revenue per user, LTV, and payback period.
Guerrilla Tactics Instinct: You thrive on a challenge and don't need a big budget to make a big splash. You're full of unconventional ideas for community marketing, partnerships, and stunts that generate buzz and organic growth.
Data is Your Language: You are deeply analytical and comfortable diving into the data to find actionable insights and growth levers. You're skilled with analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) and A/B testing tools.
Collaborative by Nature: You thrive in cross-functional settings, working seamlessly with Data Science, Product, and Marketing teams to turn insights into impactful growth strategies.
Partnership Builder: You have an eye for identifying and securing partnerships that unlock new growth opportunities, whether with communities, brands, or ecosystem players, and you know how to turn them into measurable results.

What You Will Do

Design & Execute Growth Experiments: Own the growth experimentation backlog from idea to execution. You will constantly be launching tests across landing pages, onboarding flows, and in-app messaging to improve key metrics.
Engineer Virality: Build and scale our user referral engine. You will be the primary owner of our referral program and will constantly work to improve its viral coefficient (k-factor).
Launch Guerrilla & Low-Budget Campaigns: Brainstorm and execute creative, low-cost marketing campaigns. This includes identifying and engaging with key communities, influencers, and partners to drive organic growth.
Discover Untapped Channels: Go beyond the obvious channels like paid search and social. Your job is to find, test, and validate new and emerging platforms to acquire users efficiently.
Analyze and Optimize the Funnel: Relentlessly analyze the user journey to identify points of friction and opportunity. You will implement solutions to improve activation, retention, and monetization.
Collaborate Cross-Functionally: Partner closely with Data Science, Product, and Marketing teams to design smarter experiments, leverage data-driven insights, and integrate growth strategies seamlessly into the product and user journey.
Identify & Execute Strategic Partnerships: Seek out, evaluate, and execute partnerships with communities, platforms, and organizations that can accelerate user acquisition, strengthen brand presence, and drive long-term growth.

How Success Will Be Measured (Key KPIs)

Viral Coefficient (k-factor) & Referral-driven acquisitions
User Acquisition Growth (MoM)
Cost Per Acquisition (CPA) & Payback Period
Revenue Per User & Lifetime Value (LTV)
Experiment Velocity & Learnings documented

Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you.

#LI-Remote

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Who We Are

With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and weâre committed to making it useful by providing equal access to safe and intuitive financial products.

When we hire people for our team, we specifically test for the following traits in addition to our cultural values:

Mission-Driven: We seek individuals who are passionate about crypto and Bitsoâs mission and resilient in facing industry challenges
High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility.

Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.
Self-Management: We look for individuals who can independently manage their work, career, and professional development.

Compensation & Benefits

At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.

So for those willing to commit, adapt and pioneer the most important change of the century we offer:

Me Time program, including unlimited paid time off.
Remote-first work environment.
Employee Stock Option program.
Zero trading fees through our Bitso Alpha app.
Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.
Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.

Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!

These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
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