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Product Data Analyst Marketing Analytics

Homa Paris, France

Live

$40k - $70k · Senior Full-time Posted almost 3 years ago 4 min read

Description

Meet the team 👩‍👩‍👧‍👧 You will join the Data department organized into:

A Data Platform Team with 5 data engineers who are ingesting large amounts of data from multiple different sources, creating and maintaining a core data model which aims at making data standardized, reliable and easily available
An Analytics & Data Science Team with 6 Data Analysts and Scientists exploiting our data for
- Game Analytics
- User Acquisition and Marketing Analytics
- Market Inteligence Analytics
- Ops Analytics

Role and Missions — What you will do 🚀

As a data analyst focusing on user acquisition and marketing analytics your role will be to partner with User Acquisition (UA) Managers to acquire the highest number of players on our games. You will be

Analyzing campaign’s behavior to understand their performance and make actionable recommandation to UA Managers
Model performance of UA campaigns by creating KPIs and make those models available at scale through interactive dashboards
Work closely with Data Scientist to predict users life time values and increase the performance of our “autobidder”

Requirements

You have a strong education background with a MSc. in Statistics / Maths / Computer Science / Economy or other quantitative field from a top university, outstanding analytical skills and creative thinking
1+ year of experience as a Data Analyst focusing on User Acquisition or in an Ad Tech company
Ability to turn complex concepts into actionable recommendations
Technical Skills
- SQL
- Python (data wrangling and data visualization)
- Tableau
Doer mindset - we are still a small team and need to do things outside of our job desc when they can have an impact
Experience with descriptive and predictive modeling is a plus
Be fluent in English

Our Culture—Who we are🪐

At Homa, we value brains over backgrounds and determination over degrees. We believe actual growth results from diversity — nationalities, backgrounds, skill sets, and personal experiences — all working towards a single objective. If you’ve got the smarts, energy, and motivation, no barriers keep you from going far. We are the people behind the platform - the creative specialists giving creators the data needed to power up their creativity. At Homa, we live by the three central values:

Ambition: we put flags on summits. We set our goals ambitiously high and don’t shy away from the climb. We’re on a mission to take over an industry thick with incumbents who won’t go quietly into the night. To succeed here, you’ll need a highly metaphorical shield and a sword.
Humility: we put our egos aside. We put our hands up. First to volunteer to help, second to high-five. Having an ego is natural, but letting it run the show is unhelpful to everyone. In the words of Mr. Lamar: Sit down. Be humble.
Curiosity: we keep our eyes open. We believe the best way to know anything is to question everything. And to do that, you need open eyes and open minds at all times.

Benefits

Success is its own reward, but here are the perks as well.
- You’ll be working with top tier talent from 34+ countries
- Don’t live in France or have a right to work here? No worries, we offer sponsorship, relocation packages and full remote options.
- If you’re interested in working from our newly-renovated Paris HQ with a rooftop garden and WeWork amenities, we’ve got a desk right here…
- You’ll have two annual reviews, meaning you’ll have two chances a year to prove you should be earning more.
- Don't speak French and don't want to learn it? Pas de problème, we work in English.
- See the world via team events + workation (the infamous company-wide Homa trip).
- We have a culture of continuous learning, supporting knowledge sharing & experience gaining through our learning platform.
- Essential benefits in France and specific locations: health insurance, meal vouchers, public transport subsidy, child-care benefits, and life insurance.

Ready to apply? You'll go straight to the hiring team.

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What does a marketing manager in web3 do?

▼

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

Developing and executing marketing campaigns to promote products or services in web3
Identifying target markets and customer segments within the web3 ecosystem
Managing relationships with partners and stakeholders within the web3 community
Analyzing market trends and consumer behavior in web3
Monitoring and reporting on the effectiveness of marketing efforts in web3
Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives

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What does a marketing manager in web3 do?