Role overview
Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.
We believe that the onchain platform is the most important builder platform since the internet (âonlineâ). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized, easy-to-use way.
At Base, we live by our Stay Based values: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundariesâall while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation.
What you'll work on
- Own Baseâs social media presence in Africa and execute regional content strategies across X, Telegram, Instagram, TikTok and emerging platforms.
- Localize global campaigns for an African audience, collaborate with cross-functional teams ensuring cultural relevance and resonance while maintaining brand consistency.
- Grow and engage the regional community: connecting with builders, creators and traders
- Monitor sentiment and trends in regional crypto markets and communities, turning insights into actionable content or campaigns.
- Create and direct content and tailor to multiple social platforms
What we're looking for
- Deeply immersed in crypto culture. Very active onchain and you follow onchain trends and narratives daily.
- Experienced in social media management (ideally 3+ years) in crypto, tech, or Web3 startups.
- Additional experience in either growth marketing, content creation, or community led growth.
- Experience growing or managing crypto communities in Africa - existing relationships with builders, creators and KOLs are a plus.
- Strong communicator. You write clearly and with personality, adjusting tone to fit different audiences.
- Preferred locations: Kenya or Ghana. Possible locations: UAE or London