SEO in 2026
SEO in 2026

Understand your users through research and query semantics – with Lazarina Stoy

20 February 2026 16:34 Majestic.com

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About this episode

Lazarina Stoy shares how to start understanding your users through research and query semantics. Lazarina says: “Learn how to incorporate and scale query semantics and user research, with the help of AI and machine learning.” What are query semantics? “Query semantics means understanding anything that relates to how users search. It's not just the words that are being typed, but also the context of where they're being typed, the device being used, the platform people choose, and why they choose it in different situations. It's also different types of user signals, like trends or the user’s search history.

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