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At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build t...

Creative Director Executive

$174k - $246k · Senior Fully remote

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Creative Director

Meta CA Los Angeles US

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$174k - $246k · Senior Full-time Posted over 1 year ago 4 min read

At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds. Meta Reality Labs is looking for a Creative Director to create groundbreaking, culture-defining work across all advertising and marketing touch points. This role will partner with marketers, producers and researchers to develop creative on behalf of Reality Labs brands, ensuring a consistent visual language and identity through all touch points. Our ideal candidate will be a highly strategic thinker with a proven track record for leading efforts to execute across film, experiential marketing, social media, web, out-of-home, and events.The ability to thrive in a fast-paced, iterative, unstructured environment is critical. This person must be comfortable guiding teams, agencies and/or production partners and be willing to roll up their sleeves to do the work when necessary.

Creative Director Responsibilities:

Oversee the strategy and creative direction of consumer facing Meta Quest
Further develop the Meta Quest brand
Manage development of creative executions across all channels that strongly resonate with the local market while maintaining consistency for the brand
Partner with creative agencies as well as roll up sleeves to develop original breakthrough ideas for a variety of marketing touch-points
Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, comms planning, organic social and influencer, media

Minimum Qualifications:

10+ years of experience as a Creative Director, building global consumer brands
People management experience coaching and developing team members
Experience developing and managing consumer marketing programs in an integrated marketing environment
Experience working with data & insights
Creative Direction experience across the full palette of creative expression: TV, digital, experiential, and ideas that drive earned media
Communication and presentation skills to build relationships with internal leadership and manage their expectations

Preferred Qualifications:

Experience working on and interest in gaming and music projects
Experience pursuing emerging technologies
Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, or avatars
Experience creating work on behalf of technology clients

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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What does a creative director do?

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A creative director is a professional who is responsible for overseeing the creative aspects of a project or a campaign

They work in various industries, including advertising, marketing, film, television, and publishing, to develop and communicate creative ideas to a target audience

The specific responsibilities of a creative director can vary depending on the industry and the specific needs of the project, but some common responsibilities may include:

Leading the development of creative concepts and ideas: A creative director is responsible for coming up with innovative and engaging ideas for campaigns or projects, and for guiding the creative team in bringing those ideas to life.
Collaborating with clients and other stakeholders: A creative director often works closely with clients or other stakeholders to understand their goals and needs, and to ensure that the creative work meets those objectives.
Managing the creative team: A creative director may be responsible for managing a team of creative professionals, including writers, designers, and developers. This may involve assigning tasks, providing feedback, and ensuring that the team is working effectively and efficiently.
Overseeing the production process: A creative director is responsible for ensuring that the creative work is produced to the highest quality standards and is delivered on time. This may involve coordinating with external vendors and managing budgets.
Staying up-to-date with industry trends and best practices: A creative director should be knowledgeable about the latest trends and techniques in their field, and should be able to apply this knowledge to the development of creative ideas.