Role overview
Ready to shape the marketing strategies of the largest A-brands in the Netherlands using advanced data models? At WPP Media, the largest media organization in the country, we are looking for a Data Scientist with a deep passion for statistical modeling and the drive to bring these models to life at scale in our production environment. If you want to strengthen our data products and directly contribute to the success of our clients, this is the role for you.
What will you do as a Data Scientist?
As a Data Scientist at WPP Media, you ensure that the media buying process is supported by the right insights and optimizations. This includes building scalable models that allow us to estimate ROI and the effects of all marketing channels (Marketing Mix Modeling – MMM). You ensure that local innovations align well with international initiatives and that insights do not contradict each other. You focus on methodological depth and the correct application of data science techniques. You translate complex business questions into robust statistical models and work closely with engineers to bring these models into production in a scalable and maintainable way.
What you'll work on
- Modeling & Programming
You develop, validate, and maintain the statistical and machine learning models in Python that form the core of our products. This includes the methodological advancement of Marketing Mix Models (MMM), predictive models (time series), and (customer) clustering algorithms. - Models in Production
You ensure that your models are not only theoretically sound, but also function as efficient, scalable services (via APIs) in our production environment (MLOps). - Data Engineering
You work with various data sources and are skilled in extracting and combining data using SQL and NoSQL databases (e.g. Snowflake). - Collaboration & Innovation
You work in a multidisciplinary team with Engineers, Product Owners, and fellow Data Scientists to maintain and further develop existing products.