DEDAN MSAFARI

I'm a product leader and founder who thrives at the intersection of strategy, technology, and business growth. Currently, I'm building SOKI as Founder & CEO, where we're revolutionizing how businesses operate across East Africa through innovative B2B SaaS and B2C digital solutions. My journey spans the full product lifecycle spectrum: - From 0 to 1: Founded and scaled SOKI to 500+ active users with 20% MoM growth - Scale-up Leadership: Led product transformation at YoguPay (5,000+ users across Africa) - Enterprise Strategy: Advised multinational clients on digital transformation at Celestify and Bridge Labs - Design Excellence: Built and transformed Touch Inspiration from project-based to retainer model (75% revenue increase)