Bio
Eduardo Hessel 📞 +55 (11) 9 9623-2675 📧 edu.hessel@hotmail.com Product Designer with 3+ years of experience in UX/UI, focused on delivering consistent, accessible, and data-driven user experiences. Strong background in cross-functional teams, contributing to scalable, user-centered digital solutions across multiple platforms. Key Achievements: 🔸 Established efficient workflows between Design and Development, helping reduce average project delivery time by up to 30% and improving team alignment. 🔸 Contributed to end-to-end development of digital products—from discovery and ideation to prototyping, testing, and handoff. 🔸 Built and maintained scalable Design Systems, ensuring visual consistency and reducing interface update and maintenance time by up to 40%. 🔸 Implemented usability and accessibility improvements based on qualitative and quantitative research, aligned with WCAG guidelines. 🔸 Designed customer journeys and prototypes for clients such as Bradesco and Banco Master, with a focus on multichannel experiences and continuous user validation. 🔸 Standardized mobile experiences for iOS and Android platforms, ensuring native compliance, usability, and accessibility. 🔸 Actively collaborated with product, tech, and business squads to support strategic decisions focused on user value and delivery outcomes. Key Results: ⏱️ Reduced delivery time and rework through more integrated, efficient design processes. ⚡ Saved significant design and development effort with structured, reusable Design Systems. 🏢 Delivered for major financial sector brands, with a focus on innovation, security, and user experience. 😊 Continuously improved product experiences based on research, usability testing, and real user feedback. Tools & Methodologies: 🔹 Tools: Figma, Adobe XD, Jira, Miro, Mural, Microsoft Office (Word, Excel, PowerPoint) 🔹 Methods: Double Diamond, User-Centered Design (UCD), Scrum 🔹 Experience: B2B, B2C, B2B2C, and SaaS platforms Languages: 🔸 English: Intermediate (B1) 🔸 Spanish: Intermediate Education: 🎓 Technologist in Animation Design – Centro Universitário SENAC 🎓 MBA in Software Engineering (ongoing) – University of São Paulo (USP) 🎓 Bachelor’s in Design (ongoing) – FMU University