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MICHAEL DRESSLER

@madressler

GTM Growth Lead

Profile completed • minimum 75%

About

Applicable Experience and Achievements As the GTM Growth Lead, I spearheaded the development of internal processes and onboarding procedures, including: • SFDC pipeline optimization • Centralized documentation for account tracking, external communications, and marketing transitions • Design of scalable playbooks/frameworks that accelerated knowledge growth and external user interactions • Managing BoB of 250+ protocols/dapps across 25 blockchains • Top performing IC for 12 consecutive quarters, exceeding metrics by 120-250%. Facilitation I conducted the following:  • Weekly syncs for the global growth and acquisitions team, including new hires • Integration onboarding processes,  • Use case identification + upsell/cross-sell workflows • Product-qualified lead funnels Collaboration across teams (sales ops, marketing, acquisition, tokenized assets, product, and solutions architects). Projects included: • Blockchain expansions/shutdowns • New product outreach + market penetration • Competitive scoping and strategic outreach for market dominance My initiatives drove operational efficiency, increased closed-won opportunities, and resulted in significant improvements in lead generation, stakeholder engagement, and user communication strategies. Lastly, I founded, DCA Strategies LLC, which is a Web3/Blockchain advisory service that helps early-stage start-ups and established projects with VC Networking and fundraising for Seed/ Series A.  • Attend in-person conferences/events to pitch on behalf of projects • Develop streamlined scripts and optimize pitch decks • Facilitate introductions to VCs and schedule/align calls

GTM Growth Lead
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