#102: AI, Executive Function & the Ideas You Never Get Round To

About this episode

My membership sales page sat on my to-do list for over a year. I knew it wasn't good enough, and I still couldn't make myself start it. Then I started training Claude properly, and it went live in an afternoon.

Since then, I've created more than ever. More freebies, more tripwires, an eight-day sale built in hours, and a brand-new membership. I can trace over $15k to the work AI set up for me. My brain hasn't magically changed, I promise you. What changed is that AI made everything more doable and I stopped having to ration ideas.

In this episode, I’m sharing how I use AI to reduce overwhelm, carry more of the mental load, and help me test ideas quickly without handing over the heart, strategy, or creativity behind my business. This isn’t about creating more for the sake of it. It’s about removing the barriers that make good ideas feel too big to begin.

🎧 Tune in to hear:

• Reducing executive-function barriers with AI
• Testing ideas quickly and affordably
• Turning audience data into stronger offers
• Training Claude on your business and brand
• Keeping your voice, values, and vision

💭 [01:16] "Now, I have always had more ideas than I could ever take action on, and I'm sure a lot of you listening to this will relate. And there have always been a lot of offers I've never made a lot of upgrades in my business. I've never gotten around to, and quite honestly, a lot of that has been down to overwhelm and not knowing where to start and everything taking me so long."

💭 [10:54] "But adding Claude, trained on my brain and business, into the mix has been the extra element I needed to make it all come together, and for me to really feel like when I open up my computer, I know what I'm working on, so I'm not spinning my wheels. And I get on with it."

💭 [15:29] "I do not hand over all of the thinking and all of the decisions and the heart of the messaging to my AI. I use AI as a brainstorming partner and I use it to do the grunt work of like creating the pages and stuff, but I definitely bring my values, my voice, my strategy, and my ideas so that it is still very me."

🔗 Links Mentioned

• Free workshop: The Claude Marketing Roadmap for heart-led online offer creators
• Aligned AI Lab
• Episode #93: How Claude Ran My Last Sale
• My interactive AI sales kit freebie
• Soulful Sales Society

⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer Creators

Reach more people & make more sales, with the hours & energy you actually have.

I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →

QUICK LINKS:

👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.

✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.

🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.