17: How Powerhouse Women Turn Offline Authority into a Personal Brand That Google, LinkedIn, and ChatGPT Can’t Ignore (with Erin Hoy)

About this episode

Dr. Brittany McGeehan is joined by brand strategist Erin Hoy who breaks down how powerhouse women can turn real-world authority into a cohesive, credible online presence that wins clients, PR, and opportunities, without hiding behind a logo or burning out.

You’ve built credibility that opens doors in real life—but when someone searches your name, what do they find?

 In this conversation with Erin Hoy, founder of Her Digital Legacy, we unpack the single mindset that separates women who stay hidden behind their logos from those whose expertise becomes discoverable in every corner of the digital landscape—Google, LinkedIn, ChatGPT, and beyond.

Erin breaks down how to translate offline authority into a powerful personal brand that AI can recognize and clients can trust. We explore why visibility feels vulnerable, how to post for your ideal client instead of your critics, and the nervous-system work behind being truly seen. You’ll walk away with practical steps to make your name not just searchable- but unforgettable.

What You’ll Learn:

• The difference between a personal brand and a personal Instagram—and why the former drives revenue.
  
  
• How to translate real-world authority into a digital presence that shows up on LinkedIn, Google, and in AI results.
  
  
• A simple ideal-client focus method to stop posting for coworkers and critics (goodbye, “Aunt Becky”).
  
  
• Why visibility feels vulnerable (especially in corporate) and how to lead your nervous system through it.
  
  
• Turning over-functioning into regulated, strategic leadership online.
  
  
• Pivoting without spiraling: treating offers and formats as data, not identity.

Resources:

Connect with Erin on Instagram

Connect with Erin on Linked In 

Erin Hoy’s Personal Brand Playbook

Her Digital Legacy Website