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Host City Hustle

$2.65 Trillion on the Table: Why Every Local Business is Now a Sports Business

25 February 2026 21:13 Aharon and Danielle

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About this episode

Sports is a $2.65 trillion global industry — and your business is already part of it. In this solo episode, Aharon Goins breaks down how local entrepreneurs can position for FIFA 2026, youth sports travel, and long-term economic legacy. The World Cup is only three weeks, but the opportunity to build global brand equity starts now.

Host City Hustle: https://hostcityhustle.com

IG: @hostcityhustle https://www.instagram.com/hostcityhustle/

Business planner: https://hostcityhustle.com/ai-planner

Who referred you? https://www.honeybook.com/widget/plan_to_podcast_278832/cf_id/691bfd475fffb60035917a7a

HOSTS:

Aharon Goins — https://www.linkedin.com/in/aharon-goins/

DaniMarie Perkins — https://www.linkedin.com/in/itisidanimarie/

SPONSORS

Prosperity Abundance — prosperity-abundance.com

Black Box — intro.blackboxfranchising.com/danielleperkins

🕒 TIMESTAMPS

00:00 — $2.65 Trillion: The Sports Economy Reality Check

03:12 — If Sports Were a Country… Top 10 Global Economy

06:45 — The Grassroots Goldmine: Youth Travel Tournaments

10:20 — Hotels, Restaurants & Recurring Revenue

14:05 — The “Irish Pub Strategy” for FIFA 2026

18:30 — Why Niche Fan Marketing Wins Every Time

22:10 — Avoiding the White Elephant Trap

26:00 — Atlanta vs. Rio: Legacy Lessons for Host Cities

30:25 — 3-Week Event, 2-Year Strategy

34:50 — Final Whistle: Strategic Marketing, Service & Sustainability

🔗 FOLLOW & CONTACT

Host City Hustle: https://hostcityhustle.com

IG: @hostcityhustle

Custom GPT: https://chat.openai.com/g/g-HostCityHustle

Referral: https://www.honeybook.com/widget/plan_to_podcast_278832/cf_id/691bfd475fffb60035917a7a

Hosts:

Aharon Goins — https://www.linkedin.com/in/aharon-goins/

DaniMarie Perkins — https://www.linkedin.com/in/itisidanimarie/

Sponsor inquiries: prosperity-abundance.com


FIFA 2026 business | sports economy strategy | host city opportunities

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