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This Can't Be That Hard
This Can't Be That Hard

348 - Smarter, Simpler Marketing for Photographers with Kim Box

23 December 2025 51:47 Annemie Tonken

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About this episode

Marketing can feel like a mystery sometimes… especially when you’re trying to figure out what actually works versus what just burns time.

This week, I’m resharing a conversation I had with Kim Box on The Motherhood Anthology Podcast where we talked about one of my favorite topics… marketing that actually moves the needle.

We got into the difference between marketing tactics and marketing systems, how to balance consistency with creativity, and how to make your marketing feel more like flow and less like force. I also shared a new metaphor for planning your strategy that I call the marketing windmill… a simple framework for building a marketing plan that’s balanced, sustainable, and actually enjoyable.

And because I can’t talk about marketing without bringing up AI, we also explored how photographers can use tools like Custom GPTs to create authentic content faster and easier.

If you’ve been rethinking how to show up in your business and want your marketing to feel lighter, smarter, and a whole lot more sustainable, this one’s for you.

LINKS:

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