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#62 Barbara Lampl - There is no such thing as AI strategy

27 July 2026 34:11 Benjamin Igna

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About this episode

If your leadership is discussing which AI tool to buy, they are having the wrong discussion.Barbara Lampl has built and fixed data and AI strategies for over 20 years. Behavioral mathematician, known on LinkedIn as AI Babsi. Her diagnosis of failed AI adoption is blunt: organizations refuse to redesign their processes, and the knowledge that actually runs the business was never written down.What you'll hear:- Why every process needs touching before an LLM goes near it- How to capture tribal knowledge before your experts retire, and why exit interviews never work- RAG as an umbrella term: when vectors are enough, when you need a graph, and the six-month trade-off between them- The token math of file formats: PowerPoint costs a factor of 9 to 13, markdown wins- Her take on the Claude Fable 5 re-rollout and why Europe has no Anthropic of its own- The first step for a leadership team stuck in tool discussions: C-level trainingLinks:Barbara on LinkedIn: https://www.linkedin.com/in/barbaralampl/The Data AI Institute: https://www.data-ai-institute.comMore episodes & all platforms: https://stellarwork.start.pageNewsletter: https://substack.com/@stellarworkHost: Ben, founder of Stellar Work

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