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Ecommerce Leaders Series
Ecommerce Leaders Series

AI, Longevity & Building Trust in the Wellness Industry with Matt Murphy (Feel Supreme)

25 July 2026 27:00 LUCA AI

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About this episode

In Episode 37 of the Luca Ecommerce Leader Series, Bryan Kinghorn sits down with Matt Murphy, Founder & Managing Director of Feel Supreme, to explore one of the toughest challenges in consumer health:

How do you build trust when customers can't immediately see whether your product works?

After leaving a career in construction to study naturopathic nutrition, Matt didn't set out to build another supplement company.

He set out to build products he would confidently recommend to his own family.

What began with a single product has grown into a premium wellness brand with more than 40 formulations, built around careful ingredient sourcing, in-house product development, and a commitment to quality over trends.

Bryan and Matt discuss why trust has become the ultimate competitive advantage in health and wellness, how educating customers creates stronger long-term relationships than chasing quick sales, and why identifying emerging categories early has helped Feel Supreme stay ahead of the market.

The conversation also explores how AI is becoming an everyday tool for founders. From accelerating research and product formulation to improving operations, finance, and inventory management, Matt shares how AI is helping businesses make better decisions while leaving expertise and judgement firmly in human hands.

You'll learn:

  • Why trust matters more than marketing in the wellness industry
  • Growing from a single product to a premium supplement brand
  • Identifying emerging trends before they become mainstream
  • Building customer loyalty through education and subscriptions
  • Developing products instead of simply reselling them
  • Practical ways AI is accelerating research and business operations
  • Balancing innovation with authenticity in a regulated market
  • Leadership lessons from building a challenger brand over more than a decade

The Luca Ecommerce Leader Series features conversations with founders and operators building the future of commerce. Each episode explores how AI, technology, and better decision-making help businesses earn customer trust, improve operations, and create sustainable long-term growth.

Connect with Matt Murphy

LinkedIn: https://www.linkedin.com/in/matt-murphy-672a68b0/

Learn more about Feel Supreme

https://feelsupreme.co.uk

Connect with Luca

YouTube: https://www.youtube.com/@Ask_Luca

LinkedIn: https://www.linkedin.com/company/asklucaai/

Website: https://ask-luca.com/

Instagram: https://www.instagram.com/askluca/

Facebook: https://www.facebook.com/askluca1

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