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Built for the Hobby #5: The Real Impact of AI on Collectors and Hobby Businesses

29 January 2026 50:26 Brett McGrath

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About this episode

In this episode of Built for the Hobby, Brett sits down with Scott Lock, CEO and Co-founder of InfernoRed Technology, for an unscripted conversation on AI and its impact on the sports card hobby. There was no outline. No talking points. Just a real discussion on what AI means right now for collectors and hobby businesses.


This is not an episode about hype or fear. Scott breaks down AI as a tool, where it is already showing up in the hobby, and why waiting for things to go back to how they were is not realistic. The conversation touches on speed, trust, human judgment, and why AI works best when it supports people instead of replacing them.


If you collect cards, run a hobby business, or want to understand what is changing beneath the surface, this episode will help you think more clearly about what comes next and how to approach AI with intention instead of resistance.


Check out the awesome software that InfernoRed Technology can build for you.

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