Digitalk Arkitechs
Digitalk Arkitechs | Episode 23 - Agents That Audit Agents, The New Agency Superpower
20 January 2026 1:04:36 Carolina McCulloch from Digital Arkitechs
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About this episode
In this episode of Digitalk Architects, we sit down with Caitlin “Kate” Morin (Leadville, Colorado), a software engineer turned growth marketer turned AI SEO / AISO (GEO) specialist.
We break down the biggest shift happening in search right now: traditional SEO helps you get ranked, while AISO helps you get recommended inside LLM-driven experiences. Kate explains why SEO fundamentals still matter, how to “translate” your content for robots (schema, structure, clarity), and how to reverse-engineer what AI tools are actually citing when they talk about your brand.
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