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Business Growth Spotlight
Business Growth Spotlight

Ep. 205 Why More Content Does Not Always Mean More Growth for Coaches with Andrew Chesnutt

22 May 2026 39:23 Heidi Schalk

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About this episode

Show Notes:

In this episode of Business Growth Spotlight, Heidi Schalk sits down with Andrew Chesnutt, founder of Authority Forge, to discuss what it really takes to build authority, simplify marketing, and grow a sustainable business.

With over 20 years of experience in learning and development and more than a decade in entrepreneurship, Andrew shares how he transformed his expertise into helping coaches and founders manage marketing overwhelm while focusing on the work they do best.

This conversation dives into founder marketing, the balance between personal storytelling and business content, the role of AI in modern business, and why entrepreneurs often struggle by trying to do everything themselves.

Andrew also opens up about costly lessons learned, including a failed $15,000 marketing campaign, hiring mistakes, business pivots, and strategies that now consistently drive growth.

Discover practical insights on content strategy, authentic storytelling, pivoting, and leveraging AI effectively.  If you're a coach, entrepreneur, or founder looking to create visibility, build authority, and scale strategically, this episode delivers practical insights you can implement immediately.

To connect with our guest, click on the links below:

LinkedIn:  https://www.linkedin.com/in/andrewchesnutt/

Instagram:  https://www.instagram.com/theauthorityforge/ 

Website:  https://theauthorityforge.com/ 


Connect with me:

LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/

🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah



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