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The Artificial Intelligence Show

Ep. 227: How Good Karma Brands Got Serious About AI and Made It Stick

30 July 2026 36:04 Paul Roetzer and Mike Kaput

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About this episode

Good Karma Brands gave every teammate ChatGPT Enterprise on Labor Day. Less than a year later, 65% of the company uses AI daily. In the first episode of our AI Transformations series, presented by Google Cloud, Senior Director of Innovation Ty Bauschek tells Mike Kaput how they did it: the pilot, the training cadence, and the automations already saving teammates 10 to 15 hours a week.

It's a candid look at what real, fast, company-wide AI adoption takes: top-down urgency, a culture that rewards experimentation, and a new innovation team turning three-hour tasks into ten-minute ones.

Show Notes: Access the show notes and show links here

Timestamps:

00:01:00 — Introducing the AI Transformations Series

00:04:11 — Meet Ty Bauschek and Good Karma Brands

00:06:22 — Why AI became an urgent, top-down priority

00:08:23 — The rollout: a 50-person pilot and seven Tuesdays

00:10:17 — The tools: ChatGPT Enterprise, Claude, Codex

00:11:34 — How adoption evolved

00:13:43 — Use-case spotlight

00:18:09 — Driving real adoption, not shallow use

00:20:13 — Hitting 65% daily usage: training & the newsletter

00:22:42 — Building an innovation department & the "Cam" breakthrough

00:25:52 — How the innovation specialist role works day to day

00:29:33 — Deciding where to focus & freeing up partner time

00:32:41 — What's next & Ty's advice for other companies

This episode is presented by Google Cloud:

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Learn more about Google Cloud here: https://cloud.google.com/

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Ep. 227: How Good Karma Brands Got Serious About AI and Made It Stick

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About this episode

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