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The Entrepreneurial Therapist Podcast
The Entrepreneurial Therapist Podcast

EP 228: The Top 3 Marketing Strategies I'm Focused on Right Now

27 May 2026 24:32 Danielle Swimm

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About this episode

Everyone is chasing AI right now, but what if the biggest marketing opportunities for therapists are hiding in plain sight?

In this episode, I'm pulling back the curtain on the three marketing strategies I'm personally doubling down on this summer and why I believe they are going to shape the future of private practice growth. From using AI to scale content creation without losing your authentic voice, to building relationships that actually lead to long term referrals and opportunities, I'm sharing exactly where I'm spending my time, energy, and investment right now.

Topics Covered in this Episode:

  • 4:12 - Why the "work less, make more" messaging might actually be hurting entrepreneurs

  • 9:48 - Why AI content fails for most therapists

  • 12:35 - How I'm training AI to sound more human and authentic

  • 15:02 - The networking strategy that still builds seven figure practices

  • 17:40 - The mindset challenge I want every therapist to try this summer

  • 20:11 - What ChatGPT is already recommending behind the scenes

  • 21:46 - The tiny SEO mistake most therapist websites are making

  • 23:08 - Why backlinks may matter more than ever in the age of AI search

Come connect with me on Instagram to let me know which of these three strategies you're most excited to try first.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

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If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

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Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

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