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Prompting Curiosity
Prompting Curiosity

Ep. 50: The AI Price Hike Is Coming

02 July 2026 15:28 Dr. Shanté Cofield aka The Maestro

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About this episode

This entire episode is dedicated to discussing a prediction I've brought up eleventy billion times: AI prices are gonna go up, and it's not a matter of if, it's a matter of when. I break down Microsoft Copilot Cowork's usage-based pricing rollout, what it signals for the rest of the industry, the concept of tokenmaxxing, and how Anthropic's existing usage limits and Fable 5's pay-per-usage model are early signs of what's ahead.

Main Topics Covered

  • Episode 50 celebration
  • Microsoft Copilot Cowork's usage-based pricing announcement
  • Usage-based billing vs. flat-fee subscription models
  • Prediction: other companies will follow suit
  • Anthropic's existing usage tiers and Fable 5's pay-per-usage model
  • Tokenmaxxing
  • Enterprise users and the end of "costs be damned" AI usage
  • Why the most basic model is likely more than enough
  • Getting ahead of the AI price hike
  • How I used AI this week: JCode saves his Mac with ChatGPT

Links & Resources for This Episode

  • Read Microsoft’s Cowork release announcement
  • Read this episode's Curious Companion
  • Subscribe to the Prompting Curiosity newsletter
  • Submit a Question
  • Visit the Website
  • Feeling curious AND generous? Click here to support the podcast.

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