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Sudarshan's Podcast
Sudarshan's Podcast

EP085 - 20+ Years of B2B Marketing Lessons in One Podcast

22 July 2026 59:35 Sudarshan Baskar

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About this episode

In this episode, I sat down with Avadhoot (AP) Patwardhan, a B2B marketing leader with over two decades of experience across companies like IBM, Informatica, Mindtree, Druva, Bicycle AI.

We discussed what modern B2B marketing actually looks like in the AI era—from founder-led marketing and branding to experimentation, GTM, websites, analyst relations, and why AI is changing workflows, not replacing marketers.

Avadhoot's LinkedIn: https://www.linkedin.com/in/avadhoot-patwardhan/

Sudarshan's LinkedIn: https://www.linkedin.com/in/sudarshanbaskar/

  • Why founders need to understand marketing
  • What modern B2B branding actually means
  • Why your website is your first salesperson
  • Founder-led marketing vs thought leadership
  • How AI is changing marketing (and what won't change)
  • Why marketers should embrace failed experiments
  • How to onboard and train junior marketers
  • Deal-based marketing explained
  • Analyst relations & Gartner Magic Quadrant
  • Building marketing systems that scale
  • Common mistakes B2B startups make
  • Advice for aspiring B2B marketers


If you enjoyed this conversation, consider subscribing for more deep dives with founders, operators, and marketers building great B2B companies.

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