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Episode 1260: The Power of Authentic Content in an AI World with Damon Burton

06 March 2026 15:28 Kevin Harrington & Seth Greene

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About this episode

In an AI-driven world, SEO is evolving, but is traditional SEO still effective? Discover how Answer Engine Optimization (AEO) is changing the digital landscape.

In this episode of Sharkpreneur, Seth Greene interviews Damon Burton, Founder and President of SEO National, who discusses the future of SEO in an AI-dominated world. As AI tools like ChatGPT take over search queries, Damon explains how businesses can leverage these tools while staying true to the tried-and-true SEO strategies that have worked for decades. From the basics of SEO to advanced Answer Engine Optimization (AEO), Damon offers expert insights into how businesses can thrive in this new digital era.

Key Takeaways:

→ AI is reshaping SEO, but it’s still vital to focus on the same core elements.

→ Despite the rise of AI, foundational SEO, like website structure and content strategy, remains essential.

→ Google’s dominance in search engines is still substantial, and businesses should not panic.

→ Understanding the intent behind search queries is vital for both traditional SEO and AI-powered platforms.

→ AI offers small businesses a unique opportunity to compete against larger players with the right SEO strategy and content.

Damon Burton is the founder of SEO National, a search engine marketing agency he launched in 2007 after famously outranking a billion-dollar company on Google. Since then, he has built an international team that’s helped clients like Tony Robbins, Russell Brunson, NBA teams, and Inc. 5000 and Shark Tank–featured companies make more in a month than they used to in a year. A best-selling author, Damon literally wrote the book on SEO—Outrank, a practical guide that shows businesses how to dominate Google without paying for ads. Featured in Entrepreneur, Forbes, BuzzFeed, and USA Weekly, he’s known for making complex SEO strategies easy to understand and implement. A husband and father of three, Damon also speaks on leading remote teams and building a family-first culture while scaling a high-performance digital business.

Connect With Damon:

Website: http://damonburton.com/

Instagram: https://www.instagram.com/entrepreneurdamon/

X: https://x.com/EntrepreneurDB

Facebook: https://www.facebook.com/damon.burton

LinkedIn: https://www.linkedin.com/in/damonburton/

YouTube: https://www.youtube.com/@damon-burton

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