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Untangling Tourism Tech
Untangling Tourism Tech

Episode 17: From AI Brains to Digital Doers

30 January 2026 21:40 Tourism Tribe

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About this episode

Welcome to the 2026 season premiere of Untangling Tourism Tech! In this episode, Liz and Fab dive into the massive technological shift currently reshaping the tourism landscape: the move from static AI models to active, goal-oriented AI Agents.

If 2023 was the year of the "Chatbot," 2026 is officially the year of the Digital Doer.

Inside this episode:

  • Brain vs. Body: Learn why Large Language Models (LLMs) are like a static "brain" that just waits for a question, while AI Agents act as the "body" that can actually perform tasks, follow rules, and execute a playbook.

  • The Agnes Water Case Study: We revisit the famous Paperbark Walk to explain how old AI models fail by giving outdated advice, and how new AI Agents can fix misinformation loops by checking real-time data.

  • Agent Legibility: Discover why the new priority for Destination Marketing Organisations (DMOs) isn't just "pretty websites," but creating "legible" data that AI Agents can find and use.

  • Digitising Local Knowledge: How regional tourism can maintain its competitive edge by turning the "lived experience" and "soul" of local staff into machine-readable formats.

  • The Google Evolution: A look at how Google Workspace is moving beyond simple search to become an integrated business assistant that understands your emails, documents, and back-office operations.

Key Takeaway:

Don't wait for the technology to be "perfect." The tools are already "plug and play". This episode is your guide to taking small, progressive steps to ensure your destination remains relevant and sustainable in this new era of AI partnership.

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