The SalesStar Podcast
Episode 234: Evolving Standards In B2B Sales and Marketing: with Kimberly Gordon, Senior Vice President of Marketing at People.ai
26 February 2026 18:38 SalesTechStar
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About this episode
Kimberly Gordon, Senior Vice President of Marketing atPeople.ai spoke about the evolving roles and standards redefining B2B SaaS sales and marketing in this episode of the SalesStar Podcast:
Key topics covered:
- How martech and salestech is impacting B2B SaaS sales and marketing team structures
- Evolving standards and roles redefining B2B sales and marketing
- Generative AI and the future of salestech, martech
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