Beyond Revenue – Narratives of Revenue Leaders [with Michael JƤger]
Beyond Revenue – Narratives of Revenue Leaders [with Michael JƤger]

šŸ‡¬šŸ‡§ From Brand to Revenue: measuring impact with simple attribution

27 February 2026 46:39 Cremanski and Company

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About this episode

How do you actually prove that brand drives revenue, without overcomplicating attribution or falling back on ā€œit’s long term, trust usā€?

In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael JƤger sits down with Guta Tolmasquim, Founder & CEO of Purple Metrics, a machine learning platform that connects brand, media, and organic signals directly to revenue outcomes.

In this conversation, we talk about:

  • Why brand is so notoriously hard to connect to revenue

  • The most common mistakes companies make when trying to ā€œmeasure brandā€

  • How Purple Metrics uses machine learning to connect podcasts, billboards, TV, YouTube, performance marketing and more into one simple view

  • Real examples of how shifting spend and timing transformed results

  • Why RevOps should treat brand as a core part of their toolkit

  • The shift from an engineering mindset (ā€œwe know the machineā€) to a scientific mindset (ā€œwe test, learn, and adaptā€) in marketing

  • What the future of marketing measurement looks like in a world of AI, fragmented media, and audience-of-one experiences

If you’re a RevOps, marketing, or revenue leader trying to bridge the gap between brand and pipeline, this episode will give you a more practical, measurable way to think about brand’s role in revenue.


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Ā© 2026 Beyond Revenue – Narratives of Revenue Leaders [with Michael JƤger]. All rights reserved.

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