From Software Founder to Buying Businesses: The Fastest Way to Scale
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About this episode
In this episode, Felipe Crook sits down with Jaime Manzanera, founder of Amicus Infinitum, to break down a powerful journey from building and selling a software company to becoming a fractional M&A team helping business owners scale through acquisitions.
Jaime shares how NLP (Neuro-Linguistic Programming) shaped his decision-making, why he uses contrast as feedback, and how the Waze/GPS analogy helps founders navigate uncertainty without forcing outcomes. He also explains how Amicus Infinitum supports buyers through the full acquisition process, including deal sourcing, valuation, funding, and post-acquisition growth.
If you are a founder, operator, or entrepreneur looking to scale faster, build cash-flow assets, and stay congruent with your values, this episode is for you.
Topics include: NLP in business, decision-making, contrast vs conflict, scaling by acquisition, fractional M&A, buying profitable businesses, leadership, culture, and processes.
Email: [email protected] Website: amicusinfinitum.com
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