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Decoder with Nilay Patel
Decoder with Nilay Patel

Hasbro's CEO lets AI Peppa Pig help design toys

09 March 2026 1:12:11 The Verge

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About this episode

Hasbro might be a toy company, but CEO Chris Cocks has spent the last several years pushing it more and more into the digital media, gaming, and collectibles space. That makes sense, since adults have money and kids don't. All those IP and licensing deals are working out for Hasbro so far. But Hasbro is also facing a lot of risk from instability: in trade and tariffs, in politics and culture, and in the video game market, which seems to be in a more or less permanent state of crisis. 

Links: 

  • Chris Cocks on Decoder (2023) | The Verge

  • Hasbro just made a massive ‘Harry Potter’ Announcement | Parade

  • Businesses push for tariff refunds as Trump aides hint at fight | New York Times

  • We’re finally seeing more of Hasbro’s forgotten space game | PC Gamer

  • Xbox in is danger. Will Microsoft save it, or kill it? | The Verge

  • OpenAI’s billion-dollar deal puts Mickey Mouse in Sora | The Verge

  • A comprehensive timeline of JK Rowling’s descent into transphobia | Them

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Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.

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