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Mitlin Money Mindset
Mitlin Money Mindset

How AI Built a Shoe Brand Backed by Reebok's Founder with Ben Weiss

26 November 2025 30:28 Lawrence Sprung

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About this episode

The sneaker game just got smarter, faster, and way more creative!

Meet Ben Weiss, the first-time founder of Syntilay who's taking on billion-dollar sneaker giants to reinvent how shoes are designed, made, and sold. In this episode, he shares how they're using AI and 3D printing to create custom footwear and how he caught the attention of Reebok's founder, Joe Foster.

Join our conversation to learn how taking risks and embracing new tech can turn bold ideas into real opportunities.

Topics discussed:

Introduction (00:00)

Ben's entrepreneurial beginnings (01:23)

Syntilay's mission to disrupt the footwear industry (4:46)

How AI and 3D printing are reinventing footwear (06:46)

Working with Reebok founder, Joe Foster (08:53)

Why creators are underutilized by most brands (11:52)

The strategy behind their first launch: the Syntilay slide (16:35)

Why manufacturing in the U.S. matters (19:05)

The power of AI in business (20:46)

How AI could impact businesses and bring new opportunities (21:56)

How to approach cold outreach and LinkedIn the right way (23:41)

What brought you JOY today? (27:23)

Resources:

  • Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/
  • Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf
  • Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/

Connect with Larry Sprung:

  • LinkedIn: https://www.linkedin.com/in/lawrencesprung/
  • Instagram: https://www.instagram.com/larry_sprung/
  • Facebook: https://www.facebook.com/LawrenceDSprung/
  • X (Twitter): https://x.com/Lawrence_Sprung

Connect with Ben Weiss:

  • Instagram: https://instagram.com/benmweiss/
  • LinkedIn: https://www.linkedin.com/in/benxweiss/
  • X (Twitter): https://www.linkedin.com/company/best-dam-tape/
  • Website: https://syntilay.com/

About Our Guest:

Ben is building the future of sneakers, shoes designed with Artificial Intelligence that are entirely 3D printed, accompanied by an excellent team and set of advisors including the legendary Reebok Founder, Joe Foster, original Shark Tank Shark, Kevin Harrington, and others.

He hosts the business podcast, LegendsNLeaders, which breaks down the steps it truly takes to become successful and have a positive impact in the world. The podcast has featured outstanding guests like Kevin O'Leary, Shark Tank Shark, Howie Mandel, Steve Madden, Miss Universe, R'Bonney Nola, and has been viewed in the millions.

Disclosure:

Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

This episode was produced by Podcast Boutique https://www.podcastboutique.com

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