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AI Visibility: How to Get Your Brand Recommended by ChatGPT, Perplexity, and Google AI

How AI Is Changing Legal Work, Client Confidence & Law-Firm Marketing

31 July 2026 21:59 Jason Todd Wade

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About this episode

In Part 1, Jason Todd Wade speaks with New York matrimonial attorney Mia Poppe about how AI is changing legal practice from the inside out.

Mia explains how she uses AI for idea generation, document comparison, gap analysis, research support, and law-firm marketing—while keeping legal judgment, risk assessment, and strategy firmly in human hands.

The conversation covers:

Why lawyers have been slow to adopt AI
Where AI is useful—and where it is dangerous
Using AI to compare long settlement agreements
Why legal expertise still matters
How AI can improve law-firm efficiency
Client confidence as the real product lawyers sell
Why AI search is changing how clients find attorneys
The shift from traditional SEO to AI Visibility
How authority, consistency, and lived experience influence AI recommendations

The central lesson: AI may not replace experienced lawyers, but lawyers who use it intelligently will work faster, communicate better, and become easier for the right clients to find. Jason Wade, Founder BackTier.docxDOCX

Mia Poppe, Esq. is a New York matrimonial and family-law attorney and the founder of Poppe & Associates. She represents clients in divorce, custody, support, and complex family-law matters. Drawing on both professional and personal experience, Mia brings a direct, strategic, and highly client-focused approach to legal advocacy.

Jason Todd Wade is the Founder of BackTier and host of the AI Visibility Podcast. He helps organizations become understood, trusted, and recommended by AI systems through stronger entity authority, machine trust, and AI Visibility.

Mia Poppe
https://miapoppe.com

BackTier
https://backtier.com

AI Visibility Podcast
https://open.spotify.com/show/2GKjqiFMhh7pO15RXkkG5E

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