How AI + XR Will Change Product Design Forever — with Oleg Frolov (LIV)
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About this episode
How will AI and XR transform the future of product design? In this episode, I chat with Oleg Frolov — design engineer at LIV — about spatial computing, hand-tracking, mixed reality, and why the next era of interaction design goes far beyond screens, cursors and controllers.
We explore Oleg’s project Boxel XR, the future of controller-free input, Quest vs Vision Pro constraints, AI as a learning companion, and why hybrid design engineers will shape the next decade of product craft. We also talk social VR, spatial presence, R&D mindset, prototyping workflows, and what an “XR-native generation” might look like.
If you’re a designer wondering whether to invest in XR, Unity, spatial computing or AI skills — this episode offers a grounded, honest and optimistic view of what’s coming next.
• How AI accelerates coding + prototyping (without replacing designers)
• Why XR interaction design is the real frontier
• The future of hand-tracking + body-based interfaces
• What LIV does to capture VR + MR experiences
• Why design engineers will redefine product quality
• Why now is the best moment to enter spatial design
00:00 — Introduction
01:31 — Boxel XR + voxel editing for VR
04:04 — Future of hand-based interaction
08:18 — Voice vs hands vs speed
11:41 — Finding ideas + R&D mindset
15:00 — What is a design engineer?
17:08 — Tools: Figma, Blender, Unity, Xcode
19:00 — Learning to code with AI support
22:06 — AI as “modern Aristotle”
23:16 — What LIV actually does
26:00 — Gorilla Tag + game friction
29:06 — Why social VR feels real
31:01 — XR-native generations
36:04 — Oleg’s end-to-end process
39:20 — Quest vs Vision Pro
45:12 — Will AI replace designers?
50:03 — Future of design engineering
52:03 — Beyond UI vs UX
54:01 — Device-agnostic interaction
55:38 — XR + smart home convergence
59:57 — Muji pens + idea value
1:04:12 — Creative + philosophical influences
1:06:01 — Storytelling + communication
1:12:07 — AI slop + trust in craft
1:17:35 — Closing thoughts
If you enjoy the episode, follow the show and share it with a designer — it really helps the podcast grow.
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