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The Apartment Department
The Apartment Department

How Apartment Search is Changing

26 May 2026 48:15 Chris Johnson & Anne Baum

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This week, Anne and Chris sit down with Martin Canchola, co-founder and chief strategy officer of Apartment SEO and founder of Multifamily Builders Club, for a conversation about how apartment search is evolving and what multifamily marketers should actually be paying attention to right now.

Martin explains why many of the SEO fundamentals marketers have heard about for years, like local listings, reputation management, FAQs, schema markup, and helpful content, are becoming critical again as platforms like Google, ChatGPT, YouTube, Reddit, and Bing reshape how renters discover apartments online.

The conversation explores:

  • Why Google Business Profile and Yelp still matter
  • How reviews and sentiment influence visibility
  • Why video may become one of the biggest opportunities in multifamily marketing
  • How marketers can experiment with emerging tools without getting overwhelmed
  • What operators should prioritize first as search behavior continues to change

Martin also shares the vision behind the Multifamily Builders Club and why curiosity, experimentation, and AI fluency are becoming increasingly valuable skills for multifamily marketers.

This episode is packed with practical takeaways for anyone trying to understand where apartment search is headed and how to stay visible as the landscape evolves.

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