The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

How To Turn Google Reviews Into Profit With George Swetlitz

05 January 2026 41:19 MatthewBertram.com

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About this episode

We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Response AI shares agentic workflows, CRM-powered personalization, and a playbook for multi-location growth.

• Reviews as the true bottom of the funnel
• Leakage defined and how to stop it
• Personalizing review requests from CRM data
• Reducing friction with prompts and draft assistance
• Building a marketing fact library for replies
• Agentic flows and narrow prompts for quality
• Compliance checks for sensitive information
• Case study from a 100‑location brand
• Why more people read reviews than websites
• Bringing website-level detail into review responses

Guest Contact Information: 

LinkedIn: linkedin.com/in/george-swetlitz

Website: rightresponseai.com

More from EWR and Matthew:

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

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