If Trust Is The Currency, Thought Leadership Is The Mint #19
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About this episode
We challenge the flood of AI-generated content and make the case for human-led storytelling that builds trust, even as new tools like Comet, Atlas, Gemini, and Sora reshape the workflow. We draw a clear line between influence and thought leadership, argue for transparent rules, and offer a simple playbook to show up with credibility.
• authentic video outperforms synthetic content
• new AI browsers and Sora’s rapid video generation
• costs, hype, and the potential AI bubble
• real use cases that save time and money
• leaders using AI to amplify connection
• platforms moving to label and demonetize AI content
• Italy’s influencer rules and rising scams
• thought leader versus influencer clarified
• every business needs a public expert voice
• industries leading the shift: healthcare and finance
• trust framed as the new currency
• a practical starter playbook for B2B founders
We will find a guest next episode. That’s who we’re gonna do.
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