Is AI Replacing Therapy Directories?
Listen to episode
About this episode
More and more people are turning to AI tools like ChatGPT or asking their phones for answers instead of typing into Google. And clients are no different. Some are already saying things like, “I found you via ChatGPT.”
So what does this mean for therapists who rely on directories, Google My Business or their websites to be found?
In this episode, I look at how AI is changing the way people search - and what you can do to stay visible as things evolve.
We explore:
- why clients may not be clicking into directories as often
- how AI pulls answers from websites, blogs and social media
- what “Answer Engine Optimisation” (AEO) actually means
- simple steps therapists can take to make their content more findable
- quick wins for your website, from image compression to structure
- why blogging and fresh content help both SEO and AI discoverability
- how small actions now can keep you visible even as search keeps shifting
And if you’d like help creating content that works for both clients and search engines, I’ve got support for you inside Therapy Growth Group. There’s training on blogging, ideas to help you get started, and regular guidance to help you build a practice that people can actually find. At the time of recording, the Black Friday offer is still available.
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords:
content creation, frequently asked questions, conversational search, AI interaction, natural language processing, therapy directories
The information containedin Good Enough Counsellorsis provided for information purposes only. The contents of thispodcastare not intended to amount to advice and you should not rely on any of the contents of thispodcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of thispodcast.
Josephine Hughesdisclaims all liability and responsibility arising from any reliance placed on any of the contents of thispodcast.
More AI podcast episodes
Browse all →Want to find AI jobs?
Join thousands of AI professionals finding their next opportunity