Krista Watterworth Alterman, Krista Home: How to Sell a Business Built on Your Name

About this episode

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“You're going to actually become more successful if you're a great listener. And so I think that's probably skill number one. That is a very important skill. That was one of the first things that I learned.”

In this episode of the Entreprenista Podcast, Stephanie sits down with luxury interior designer and Krista Home founder Krista Watterworth to unpack her incredible journey from HGTV host to building one of Florida’s most highly valued interior design firms. Krista shares how she transformed her passion for design into an 18-year business empire, the mindset shift from creative to CEO, and the systems she built that ultimately led to her company’s acquisition by Vesta.

From learning entrepreneurship on the fly to mastering the luxury client experience, Krista reveals the obsession, discipline, and preparation required to succeed at the highest level. She opens up about navigating the acquisition process with her husband, aligning with the right buyers, and what life and leadership look like after the sale. Along the way, she shares candid advice on networking, mentorship, scaling a service-based business, using AI tools like ChatGPT, and balancing entrepreneurship with motherhood.

What We Talked About:

The Journey to Luxury Design Success [1:21]

Building a Service-Based Business [6:33]

Navigating the Acquisition Process [12:52]

Post-Acquisition Reflections and Growth [19:54]

Can’t Live Without Business Tools [22:14]

Connect with Krista:on Instagram 

Krista Watterworth Alterman on LinkedIn

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