Fin the Week
Fin the Week

One in three are using AI for personal finance, every week

22 May 2026 46:32 Indulge

Listen to episode

About this episode

28 million UK adults are now using AI for personal finance. One in three of them every week.

We dig into Lloyds Banking Group's 2025 Consumer Digital Index and what it means for the FS brands trying to stay visible in a world where ChatGPT is doing the top-of-funnel research.

Pat shares what happened when he turned Claude Code loose on a year of bank statements. Russell looks at the UX of trust. Paul plays devil's advocate on the sycophants and the scams. And we tackle the data-privacy question every FS marketer should be asking: when ads land in ChatGPT, what does your bank statement say about you?

Plus: a jargon buster on ETFs.

Takeaways

  • AI in personal finance
  • Trust and concerns about AI
  • Data privacy and security Monetisation through AI advertising
  • Impact of AI on financial services brands

Chapters

00:00 - Introduction and Personal Updates

04:03 - Exploring AI in Personal Finance

08:37 - Trust and Accuracy in AI Financial Advice

16:47 - The Future of AI in Financial Planning

21:00 - Concerns about data privacy & security

26:31 - The Accessibility Challenge of AI Tools

27:25 - Monetisation and Advertising in AI

28:11 - User Experience and Trust in AI

31:13 - Implications for Financial Services Brands

35:11 - The Future of Personal AI Assistants

39:36 - The Race for Personal and Business Assistants

44:05 - Jargon Busters: ETFs

Want to find AI jobs?

Join thousands of AI professionals finding their next opportunity

We respect your inbox. Unsubscribe at any time.

© 2026 Fin the Week. All rights reserved.

Common Questions

Frequently asked questions

Quick answers about how DevFound's AI matching, resumes, and referrals work.

DevFound's AI Copilot ingests your profile, goals, and live job data to deliver curated matches in seconds. Every match includes a resume variant, suggested referrals, and interview prep so you can act immediately. The more feedback you provide, the sharper the Copilot becomes.

AI-led job searches shrink the hours spent sifting through boards and formatting resumes. DevFound pairs automation with your personal outreach, so you reserve energy for interviews and negotiation. Traditional networking still matters, but AI gives you a lift before you even send a message.

Modern AI roles expect comfort with production-grade code, data fluency, and practical ML tooling. The strongest candidates pair deep technical chops with storytelling—translating model impact to product, GTM, and exec partners. Continuous learning keeps you ahead as stacks evolve.

DevFound rewards active seekers. Keep your profile fresh, respond to match quality prompts, and enable alerts so you never miss a role. The AI prioritizes companies and teams that align with your feedback, accelerating both introductions and interview invites.

High-density tech hubs continue to host the deepest AI talent pools, yet distributed teams are catching up fast. Use DevFound filters to hone in on onsite, hybrid, or fully remote roles and watch openings expand across time zones.

DevFound aggregates thousands of remote AI openings and flags the nuances—core hours, async culture, and visa needs—up front. The Copilot also recommends how to position your distributed work experience so hiring managers know you can thrive on a remote team.