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James Dooley Podcast
James Dooley Podcast

Reddit Marketing | James Dooley Interviews Dawood Khan from CrowdReply.io on Reddit SEO in 2026

03 February 2026 29:11 James Dooley

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About this episode

In this episode, James Dooley sits down with Daward Khan, founder of crowdreply.io and crowdscale.ai, to break down how Reddit marketing now fits into modern SEO. They discuss why Reddit threads are increasingly dominating search results, how user behaviour has shifted away from long-form affiliate content, and why brands, SaaS companies, and local businesses are turning to Reddit for visibility, trust, and conversions.

The conversation covers how Reddit karma and account age influence comment visibility, the role of upvotes in ranking comments, and why subtle brand mentions outperform aggressive promotion. Daward explains how crowdreply.io enables scalable Reddit engagement through aged, high-karma accounts, while crowdscale.ai provides a fully managed service for brands that want hands-off Reddit growth.

The episode also explores how Reddit impacts AI search platforms such as ChatGPT and Perplexity, why Reddit is a key citation source for LLMs, and how businesses can use Reddit for brand reputation management, local SEO, SaaS growth, and long-term organic visibility heading into 2026.

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