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Market This: The Marketing Podcast for Small Business Owners
Market This: The Marketing Podcast for Small Business Owners

S1 #17: How to Get Your Small Business Found on Google With Jess Freeman

25 February 2026 56:56 Lindsay Smith

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About this episode

Are you tired of feeling like you have to show up on Instagram every single day just to get clients?

In this episode of Market This, I’m joined by SEO expert Jess Freeman from Jess Creatives, and we’re breaking down what actually matters when it comes to SEO for small business owners.

If you’ve ever wondered:

  • Do I really need a blog?
  • What even is a meta description?
  • Is ChatGPT enough for SEO?
  • Does location actually matter?
  • Are Google reviews worth it?

This episode is for you.

We talk about:

  • Why clear language beats flowery headlines every time
  • The biggest SEO mistakes small business owners make
  • Why blogging is still relevant (even if you're local)
  • How AI fits into SEO and where it falls short
  • What Google Business Profiles actually do
  • Why SEO is a long game (and how it gives you freedom from social media pressure)

Jess shares practical, doable advice with no tech bro jargon, no overwhelm. Just the stuff that works.

SEO might not give you a dopamine hit like a viral reel but it does build a steady machine in the background that keeps working for you.

And honestly? That’s the kind of marketing we like around here.

Connect with Jess: 

Instagram: @jesscreatives

Threads: @jesscreatives

Website: jesscreatives.com

Podcast: The Ordinary Business Podcast


This episode was mixed and edited by Cardinal Studio.

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