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The Official SaaStr Podcast: SaaS | Founders | Investors
The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 864: How to Build Your Own AI VP of Marketing Step-by-Step with SaaStr's Chief AI Officer

26 June 2026 31:10 SaaStr

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About this episode

How to Build Your Own AI VP of Marketing Step-by-Step with SaaStr's Chief AI Officer

SaaStr's CAIO Amelia LeRutte built 10K, SaaStr's AI VP of Marketing, live on stage at SaaStr AI Annual 2026 - and you can follow along and build your own right now. 10K started as a simple dashboard in January. Five months later it runs autonomous email campaigns, generates daily marketing ideas grounded in real data, sends attendee newsletters, and acts as a full co-pilot for SaaStr's entire go-to-market. In this session, Amelia walks you through the exact spec, the sample data, and the live build so you can deploy your own version before the video ends.

What you'll learn:

  • How to write a spec that gives your agent one clear goal and actually produces useful outputs
  • How to connect Salesforce, your marketing automation platform, social media, and other APIs so your agent has real data to work with
  • The stair-stepping approach: build one agentic workflow at a time instead of trying to automate everything at once
  • How to set guardrails so your agent runs campaigns semi-autonomously without emailing your entire database by accident
  • What 10K does today versus what it could do on day one, and what the realistic 30, 60, and 90-day build looks like

Resources from this session:

Grab the spec and sample historical data to build your own: saastrannual.com/resources

Free Replit credits: use code REPLITSAASTR

Read 10K's own take on whether he is a VP of Marketing: saastr.com/is10kavpofmarketing

About this session: Recorded live at SaaStr AI Annual 2026 in San Mateo. Part of SaaStr's ongoing series on building and deploying AI agents

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