Try for free
Sales Expert Podcast
Sales Expert Podcast

Sales Expert 19: Joanne Sweeney, AI & Digital Marketing Specialist, Author of AI Playbook - The Strategic Guide to AI for Marketing and Communications

20 October 2025 28:45 Oisin Browne & Darragh O'Connor

Listen to episode

About this episode

In this episode of the Sales Expert Podcast, hosts Oisin Browne and Darrell O’Connor sit down with Joanne Sweeney, a leading voice in digital strategy and social selling. Joanne shares how she blends storytelling, sales psychology, and artificial intelligence to help brands and professionals grow online.

From her beginnings as a broadcast journalist to becoming a thought leader in digital transformation, Joanne unpacks her journey and offers practical insights for today’s sales professionals navigating the ever-evolving world of online engagement.

  • The evolution of sales: How storytelling fuels authentic marketing and relationship-driven selling.

  • The art of social selling: Practical tips for building a personal brand on LinkedIn and other platforms.

  • AI in sales: How to use tools like ChatGPT ethically and effectively for research, prep, and messaging.

  • Time-saving with tech: Why AI should remove the “drudge” work, not the human connection.

  • Future forecast: What the rise of AI agents means for sales professionals and how to stay ahead.

“Visibility before you slide into someone’s DMs is crucial. Let people see your work, trust your voice, and understand your value before you make the ask.”

  • Website: publicsectormarketingpros.com

  • AI Podcast: AI in Six — Learn AI in just six minutes a day

  • LinkedIn: Joanne Sweeney

More AI podcast episodes

Browse all →

Want to find AI jobs?

Join thousands of AI professionals finding their next opportunity

We respect your inbox. Unsubscribe at any time.

© 2026 Sales Expert Podcast. All rights reserved.

Common Questions

Frequently asked questions

Quick answers about how DevFound's AI matching, resumes, and referrals work.

DevFound's AI Copilot ingests your profile, goals, and live job data to deliver curated matches in seconds. Every match includes a resume variant, suggested referrals, and interview prep so you can act immediately. The more feedback you provide, the sharper the Copilot becomes.

AI-led job searches shrink the hours spent sifting through boards and formatting resumes. DevFound pairs automation with your personal outreach, so you reserve energy for interviews and negotiation. Traditional networking still matters, but AI gives you a lift before you even send a message.

Modern AI roles expect comfort with production-grade code, data fluency, and practical ML tooling. The strongest candidates pair deep technical chops with storytelling—translating model impact to product, GTM, and exec partners. Continuous learning keeps you ahead as stacks evolve.

DevFound rewards active seekers. Keep your profile fresh, respond to match quality prompts, and enable alerts so you never miss a role. The AI prioritizes companies and teams that align with your feedback, accelerating both introductions and interview invites.

High-density tech hubs continue to host the deepest AI talent pools, yet distributed teams are catching up fast. Use DevFound filters to hone in on onsite, hybrid, or fully remote roles and watch openings expand across time zones.

DevFound aggregates thousands of remote AI openings and flags the nuances—core hours, async culture, and visa needs—up front. The Copilot also recommends how to position your distributed work experience so hiring managers know you can thrive on a remote team.

Still have questions?

Contact Support