Scale Sales with YouTube Ads in 90 Days (Without Wasting Budget)

About this episode

What if the secret to scaling your sales in the next 90 days isn't working harder or hiring more salespeople, but mastering one platform most business owners completely overlook?

In this episode of The Grown UP Business Podcast, Paul Avins sits down with Tom Breeze, founder and CEO of Viewability, a specialist video advertising agency that has managed multi million pound ad budgets for brands like HelloFresh, Mindvalley, ClickFunnels, and Performance Golf. Tom has spent over 13 years running YouTube ads, managing spends of up to £100,000 a day, and has just written the definitive guide to YouTube advertising. This conversation goes deep into why YouTube is the highest quality traffic source available, how the advertising landscape has completely changed in the last three years, and why creative is now 80% of your success.

Paul and Tom unpack the psychology behind high performing ads, the five A framework that makes advertising work on any platform, why most entrepreneurs waste budget by skipping the fundamentals, and how to get started with as little as $5 a day. Tom explains why video is no longer optional if you want to scale, how to engineer spontaneity in your content, the difference between YouTube and Meta advertising, and why most agencies get it completely wrong.

If you want to scale sales predictably, reduce your cost per acquisition, and build a marketing engine that works without you, this episode is essential.

What you'll learn:
• Why YouTube delivers the highest quality leads of any advertising platform
• How Tom went from helping people overcome fear of public speaking to running a multi million pound ad agency
• Why Google AdWords with a £30 voucher changed the trajectory of his first business
• The five A framework: Aims, Acquisition, Account, Audience, and Ads
• How the algorithm has shifted from manual control to AI driven placement and what that means for advertisers
• Why ads with whiteboards, flip charts, or visual demonstrations massively outperform talking head videos
• How video disqualifies bad leads and attracts only high intent buyers
• How to get started with YouTube ads for as little as $5 a day using in feed video ads
• Why you need five conversions a day in your ad account for the algorithm to learn effectively
• How to target by postcode, audience behavior, and interest without over narrowing your reach
• The difference between YouTube and Meta advertising and why platform specific expertise matters
• How video collapses the sales cycle and reduces the skill level required from your sales team
• Why most businesses fail at ads because they skip the financial modeling and customer journey mapping
• How to test small, learn fast, refine, and scale without breaking the bank
• Why the first video you create will suck and why that's actually good news
• How to use the circle of excellence technique from NLP to mentally prepare before going on camera
• Why authenticity and spontaneity in ads outperform polished scripted content every time

Apply this:
Map out your customer acquisition model on paper before you spend a single pound on ads. Know your cost per lead, cost per show, cost per sale, and lifetime value.

Start with $5 a day running in feed video ads on YouTube targeting a specific audience with one piece of content you already have. Test the waters without breaking the bank.

Create a pen and paper >

Upload your customer email list to your YouTube ad account to help the algorithm learn who your ideal buyers are and build lookalike audiences.

About Tom Breeze
Tom Breeze is the founder and CEO of Viewability, a specialist video advertising agency focused on YouTube and Meta. He has managed multi million pound ad budgets for brands including HelloFresh, Mindvalley, ClickFunnels, vShred, and Performance Golf, with ad spends of up to £100,000 a day on YouTube. Tom has over 13 years of experience in video advertising and has worked with major training platforms like Google and Digital Marketer. He is the author of the definitive guide to YouTube ads and helps entrepreneurs and business owners scale sales predictably using video advertising.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tombreeze/
Visit Viewability: https://www.viewability.co.uk
Get the book on Amazon: Search for Tom Breeze YouTube Ads

Scale with Paul Avins
If this episode resonated, Paul's work focuses on helping founders step out of the day to day and scale with structure and confidence.

Connect with Paul: https://www.linkedin.com/in/paulavins/
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