The Edward Show
The Edward Show

Search Engine Optimization Tricks Everybody Should Be Doing (Do These Now)

06 May 2026 12:33 Edward Sturm

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About this episode

E1036: Breaking down practical SEO tactics that are working great and explaining why most people overcomplicate search engine optimization.

We go through a massive Reddit thread on "SEO hacks" and separate the good advice from the outdated spam tactics.

Topics covered: - Why customer reviews are becoming one of the most powerful SEO assets - How YouTube videos and video testimonials are getting cited by AI search tools - The simple on-page SEO fundamentals that still matter - Why intent-driven category pages are outperforming traditional SEO pages - How to think about search intent before writing content - The reason most AI-generated SEO content fails - How to find keywords your competitors are ignoring - Why comparison pages and "alternative" pages work so well - Local SEO examples using semantic keywords and natural language - Technical SEO basics that are still worth doing - What "quality content" means in practice - Why understanding how different people search changes your SEO strategy

We also cover: - SEO myths that still circulate online - Why buying backlinks is usually a waste of time - How to structure pages for humans instead of algorithms - The relationship between pogo-sticking and rankings - How semantic relevance improves content performance - What makes content more useful for both humans and AI systems

If you want to learn SEO that drives customers, leads, and conversions instead of vanity traffic, this episode will help.

🚀 Learn SEO for free - https://freeseoknowledge.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 SEO Hacks Thread Intro 00:09 Reviews Everywhere Strategy 01:01 Video Reviews for AI Search 01:39 Ecommerce Taxonomy Pages 02:21 Intent Driven Categories Win 03:05 Hidden Text Joke Warning 03:51 On Page Keyword Basics 04:23 Quality Content and Pogo Sticking 04:37 Search Intent Writing Exercise 05:48 How Different People Search 06:46 Technical SEO and Easy Keywords 07:40 Authority and Trust Signals 08:26 Backlink Joke and Don't Buy These 08:34 NLP and Local Intent Example 10:21 UGC Reviews and Communities 10:39 Competitor Alternatives Pages 11:44 Wrap Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seo #digitalmarketing #entrepreneurship

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