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AFO|Wealth Management Forward
AFO|Wealth Management Forward

Selling with EQ in an AI World w/ Bill Walton

06 June 2026 36:17 For Entrepreneurs, Financial Advisors and Accountants

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About this episode

In this episode, Rory speaks with Bill Walton, founder of Bill Walton Sales Training, about how professionals can grow their businesses by embracing a more human-centered approach to sales in the age of AI. Drawing on more than 25 years of experience working with Fortune 500 companies and professional service firms, Bill explains why emotional intelligence, curiosity, and authentic conversations are becoming more important than ever. He shares practical strategies for building a repeatable sales process, leveraging subject matter experts effectively, telling compelling client stories, and generating referrals without feeling salesy. Bill also discusses the challenges facing today’s seller-doers, why energy management may be more important than time management, and how professionals can create stronger client relationships by leading with empathy and value. Want to know how to sell without sounding like a salesperson? Curious why EQ may be a bigger competitive advantage than AI? Find out the answers to these questions and more in this practical conversation with Bill Walton.

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